Customer Case Study
Preamato Fashion
Company Overview
Preamato Fashion is a fast-growing luxury reseller specialising in designer handbags and accessories. Their inventory is highly dynamic: spanning new, pre-owned, and display items sourced globally and resold through their eBay store.
The Challenge
As Preamato scaled, managing their listing process became increasingly difficult. Creating and optimising listings was time-consuming, manual, and resource intensive. This limited the team’s ability to scale efficiently and slowed the speed at which products could be brought to market.
The team also faced challenges ensuring listings were fully optimised for eBay’s search algorithm, with inconsistent item specifics and under-optimised titles impacting visibility and performance.
The Solution
Through consultation, Preamato chose to use a combination of Optiseller's Managed Data as a Service (MDaaS) plan in conjunction with their Connection Service.
Partnering in this way set Preamato up for success, with Optiseller optimising and pushing live their new eBay listings on a weekly basis. The combination of services included enriching product data, maximising item specifics, optimising titles and streamlining the upload process to align listings with eBay's best practice.
By taking on the operational burden, Optiseller helped Preamato to significantly reduce manual effort and improve efficiency across their listing process while increasing overall listing data quality.
The Impact
Looking at a snapshot of Quarter 1 2026, Optiseller significantly improved the quality and consistency of Preamato’s listings at scale:
- 2,204 SKUs fully optimised
- Item specifics increased from 17,736 to 53,677, a 203% increase
- Average item specifics per SKU increased from 8 to 24
- Use of eBay default values increased by 807%
- Average title length improved by 89%
“From January to March 2026 we were ranked as the top seller in the UK on eBay for handbags and accessories. Every single one of those listings was created by Optiseller. That is not a coincidence. The visibility we have seen since working together has been a big part of that result and we are proud of what we have achieved together.”
Sam Packard
Founder of Preamato
These improvements resulted in stronger listing quality, greater visibility and better alignment with eBay’s search algorithm.
The Outcome
By outsourcing listing optimisation to Optiseller, Preamato removed a major operational bottleneck and was able to refocus on core business growth activities such as sourcing inventory and expanding brand partnerships.
Optiseller continues to work very closely with the Preamato team, supporting their continued growth and scalability on eBay.